Cookie Policy — ProductBuilder

Last updated: March 2026

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the owners of the site.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service used by the website). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).

This Cookie Policy explains what cookies ProductBuilder uses, why we use them, and how you can control your cookie preferences.

Scope: This policy applies to all websites and services operated by DevEire Ltd under the ProductBuilder brand, including productbuilder360.com and all associated subdomains.

2. Cookies We Use

We categorise the cookies we use into four types based on their purpose. Below is an explanation of each category.

2.1 Essential Cookies

These cookies are strictly necessary for the operation of our platform. They enable core functionality such as user authentication, session management, and security features. Without these cookies, the services you have requested cannot be provided. Essential cookies do not require your consent under applicable law.

2.2 Analytics Cookies

We may use analytics cookies to understand how visitors interact with our website. These cookies collect information in an aggregated, anonymised form and help us measure traffic, identify popular pages, and improve the overall user experience. If we deploy analytics cookies, we will do so only with your consent.

2.3 Functional Cookies

Functional cookies allow our website to remember choices you make (such as your preferred language, timezone, or display preferences) and provide enhanced, personalised features. These cookies may be set by us or by third-party providers whose services we have added to our pages.

2.4 Third-Party Cookies

Certain features of our platform integrate with trusted third-party services. These providers may set their own cookies to enable their functionality. We carefully select our third-party partners and require them to comply with applicable data protection laws.

3. Cookie Details

The following table provides specific details about each cookie we use, including its name, purpose, duration, and type.

Cookie Name	Purpose	Duration	Type
JSESSIONID	Maintains your active server session. Required for the platform to function correctly and keep you logged in as you navigate between pages.	Session	Essential
pb_auth_token	Stores your encrypted authentication token after login. Enables secure, persistent authentication so you do not need to re-enter your credentials on each visit.	30 days	Essential
pb_csrf_token	Protects against Cross-Site Request Forgery (CSRF) attacks by validating that form submissions originate from our platform.	Session	Essential
pb_cookie_consent	Records your cookie consent preferences so we can respect your choices across visits and avoid showing the consent banner repeatedly.	1 year	Essential
_ga	Google Analytics cookie used to distinguish unique users and calculate visitor, session, and campaign data for site analytics reports.	2 years	Analytics
_ga_*	Google Analytics 4 cookie used to persist session state, including page views, events, and user interactions across your visit.	2 years	Analytics
_gid	Google Analytics cookie used to distinguish users. Stores and updates a unique value for each page visited.	24 hours	Analytics
pb_timezone	Remembers your selected timezone so that dates and times throughout the platform are displayed correctly.	1 year	Functional
pb_locale	Stores your preferred language and regional format settings for a personalised experience.	1 year	Functional
pb_sidebar_state	Remembers whether you have the navigation sidebar expanded or collapsed, preserving your layout preference.	1 year	Functional
__stripe_mid	Set by Stripe to enable secure payment processing. Used for fraud prevention and to identify your browsing session on our payment pages.	1 year	Third-Party
__stripe_sid	Set by Stripe to enable secure payment processing. Used for fraud detection during your current payment session.	30 minutes	Third-Party
__cf_bm	Set by Calendly (via Cloudflare) for bot management. Helps distinguish human visitors from automated traffic when accessing our scheduling pages.	30 minutes	Third-Party
calendly_session	Set by Calendly to manage your scheduling session when booking demos or meetings through our embedded Calendly widgets.	Session	Third-Party

4. How to Manage Cookies

You have several options for managing cookies. Please note that disabling certain cookies may affect the functionality of our platform, and some features may not work as intended if essential cookies are blocked.

4.1 Cookie Consent Banner

When you first visit our website, a cookie consent banner allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Preferences" link in our website footer.

4.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, alert you when a cookie is being set, or browse in a private/incognito mode. Below are instructions for the most common browsers.

Google Chrome

Settings > Privacy and Security > Cookies and other site data. Here you can block third-party cookies, clear cookies on exit, or manage per-site exceptions.

Mozilla Firefox

Settings > Privacy & Security > Cookies and Site Data. Firefox offers Enhanced Tracking Protection with Standard, Strict, and Custom levels.

Apple Safari

Preferences > Privacy > Manage Website Data. Safari blocks cross-site tracking by default and allows you to remove stored cookies per site.

Microsoft Edge

Settings > Cookies and site permissions > Manage and delete cookies and site data. Edge offers Basic, Balanced, and Strict tracking prevention.

4.3 Opt-Out Tools

For analytics cookies, you can also use the following opt-out mechanisms:

Google Analytics Opt-Out Browser Add-On - prevents Google Analytics from collecting data about your visits.
Digital Advertising Alliance Opt-Out - allows you to opt out of interest-based advertising cookies.
Your Online Choices (EU) - a European industry initiative for managing advertising cookies.

4.4 Do Not Track

Some browsers offer a "Do Not Track" (DNT) signal. While there is currently no universal standard for how websites should respond to DNT signals, we respect your privacy preferences and will continue to monitor developments in this area.

5. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via a banner on our website or by email.

We encourage you to review this policy periodically to stay informed about how we use cookies.

6. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or your cookie preferences, please contact us:

DevEire Ltd

National Technology Park, Limerick, Ireland

Email: hello@productbuilder360.com

For broader privacy-related enquiries, please refer to our Privacy Policy or our GDPR Compliance page.