ProductBuilder gives insurers and MGAs a complete digital platform to design quote forms, configure underwriting rules, and go live with customer-facing portals — in hours.
Launch new products in days, not months. Fully configurable. Fully auditable. Built for enterprise scale.
Purpose-built AI agents, powered by leading foundation models, build your product through natural conversation. Describe your product in plain English — the AI designs your quote form, sets up conditional logic, and configures your pricing structure. No technical knowledge required.
Tell the AI what you need: "I want a public liability product for trade businesses with turnover-based pricing". It builds the form, fields, and validation rules.
The AI understands insurance workflows. It sets up field dependencies, show/hide rules, and validation — so your form adapts to each customer's answers.
Review and fine-tune everything the AI creates. Add rate tables, adjust rules, upload reference data. Full control, zero coding.
No problem. Our team can ingest your existing scheme files and create equivalent ProductBuilder rules, rate tables, and form structures automatically.
AI powers the build phase — never the underwriting decision. Every pricing rule, referral trigger, and decline condition is set by you and runs deterministically. No black-box AI in your rating engine.
Insurance product delivery is still too often held together by spreadsheets, email chains, PDF wordings, and slow-moving IT release cycles. ProductBuilder replaces disconnected tooling with one configurable platform.
From AI-powered product design to live policy administration — here's what your team gets.
Describe your product in plain English. Our purpose-built AI agents builds your quote form, sets up field logic, and configures your pricing structure.
Configure pricing rules, referral triggers, and decline conditions with a visual builder. Multi-table rate lookups, loadings, and endorsements — no code required.
Over 20 built-in actions: set premiums, apply loadings, look up rates, add endorsements, refer to underwriter, and more. Every action is configurable without code.
Upload actuarial rates from CSV. Multi-dimensional lookups handled automatically. Your pricing logic, structured and version-controlled.
Full rules execution trace shows exactly how your premium is calculated — every rule evaluated, every component added, every condition checked. Visual validation before going live.
Full policy lifecycle management: quotes, policies, renewals, clients, payments, mid-term adjustments — all in one dashboard.
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Automated monthly bordereaux exports to your insurers. Configurable columns per product, scheduled delivery, full export history.
Multi-step branded quote form with Express/Full toggle, conditional logic, and validation — auto-generated from your form builder configuration.
Customers see their premium with full breakdown, download policy documents, and buy or amend — all in real-time through your branded portal.
Policyholders log in to view details, access documents, and request mid-term adjustments — complete self-service without your team lifting a finger.
Design, underwrite, quote, bind, and administer — from product creation to policy management, all without code.
Drag and drop form fields, set validation rules, and publish customer-facing quote journeys. Supports express quotes for quick pricing and full submissions for binding.
Rules reference your rate tables and reference data to calculate premiums, apply loadings, trigger referrals, and add endorsements. This is where everything connects — the brain of your product. Every rule fires in real-time with a full audit trail. The AI agent can help draft your rules from a plain-English description of your underwriting logic.
Upload your actuarial tables as CSV or Excel files — or let the platform map directly from your existing scheme files. Multi-dimensional rate tables with range matching, per-unit calculations, and full import/export support. Rate tables hold your pricing rates (e.g. premium per £100 of sum insured by trade type) and feed directly into the rules engine.
| Trade Band | Min Revenue | Max Revenue | Rate (%) |
|---|---|---|---|
| Low Risk | 0 | 250,000 | 0.35 |
| Low Risk | 250,001 | 1,000,000 | 0.42 |
| Medium Risk | 0 | 250,000 | 0.58 |
| Medium Risk | 250,001 | 1,000,000 | 0.71 |
| High Risk | 0 | 250,000 | 0.95 |
Manage the complete lifecycle from quote submission through to bound policy. Process payments with Stripe, PayPal, Google Pay, and Apple Pay — with more options coming. Design custom PDF templates for certificates, schedules, and policy wordings with our built-in template builder — map form fields directly to your document placeholders and generate polished documents automatically.
Each client gets their own branded portal with custom colours, logos, and subdomain. On our Enterprise plan, use your own domain — your customers will never know we're behind it. Customers get quotes, view policies, and manage their account — all under your brand.
Reference data is different from rate tables — it holds your lookup datasets like trade codes, postcode classifications, hazard bands, and SIC codes. Rules use reference data to classify risk and determine which rate tables apply. Rate tables hold the actual pricing rates. Reference data is shared across products, so you upload once and reuse everywhere.
Maintain structured control over how products behave in production. Every rule execution is traceable, every quote shows exactly which rules fired and why, and role-based access ensures the right people have the right controls. Built with enterprise integration requirements in mind.
Every product you build automatically generates a fully branded customer portal. Quote journeys, payment, policy management, documents, mid-term adjustments, and account management — all out of the box, zero development required.
From first login to customer-facing quotes — here's how fast you can move.
Tell our AI agent what you want to build. Describe your product in plain English — coverage types, rating factors, underwriting rules. The AI creates your first working draft.
Review the AI's output. Fine-tune form fields, upload rate tables from CSV or Excel, adjust rules and reference data. Everything is visual — no code.
Upload your logo, set your colours, configure your subdomain. Use our tools to build PDF templates for policy documents and certificates. Hit publish.
Customers get instant quotes, pay online, and receive policy documents automatically. Manage the full policy lifecycle from your admin dashboard.
Describe the product you want in plain English. Our purpose-built AI agents generate your form schema, field logic, and pricing structure. Iterate from there.
Launch a new insurance product in hours. No IT tickets, no deployment cycles, no waiting.
Every rule execution is logged. Every quote shows exactly which rules fired and why.
Enterprise infrastructure designed to handle tens of millions of records without breaking a sweat.
Accept payments with Stripe, PayPal, Apple Pay, and Google Pay — with more options coming. Track status, handle multi-payment policies, reconcile automatically.
Built-in quote tester for easy visual validation of rule changes and their impact. See exactly how your pricing logic behaves before going live.
ProductBuilder is built by DevEire — a 15-year-old enterprise software company with Fortune 500 clients and live deployments across the insurance, automotive, and public sector industries. We understand the regulatory, operational, and technical challenges of bringing insurance products to market.
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Get started with a personalised demo. We'll show you how to build a working insurance product in under 30 minutes.
